Sunday, 2 September 2012

Target Audience

Drug Squad target audience by Bethany Hirons on GoAnimate

Animation Software - Powered by GoAnimate.

Definition of Target Audience: target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.  (taken from Wikipedia)

My audience is mainly male, this is due to the heavy violence what is implicated through the sequence, within my monologue there will be makeup used to indicate bruising to the face.
The particular age I am looking to apply to is men aged 18-24, those with a taste for violence and crime, but with a love for a happy ending at the same time.

I have based my story around the theory of Roland Barthes, using enigma to lead the narrative, in the introduction I have made, the audience is unaware of what has happened or is going to happen through a montage sequence, I felt that the male audience, when studying films such as 'pulp fiction' and 'Resevior Dogs' it tends to be the male audience that prefers an enigma that implicates violence.

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